Sales pageConcept project · fictional product

RenewalRadar Growth: sales page for a churn-risk scoring tool

RenewalRadar Growth is a fictional tool that scores customer accounts by renewal risk from usage, billing, support and engagement data. This concept project presents a long-form sales page for its one plan, shown in the third of three supplied versions. The page argues from scattered customer data to one explained score, answers five objections and asks for a free-trial start.

Product
Software that combines usage, billing, support and engagement data into one Renewal Risk Score for every customer account.
Audience
Customer success leaders at SaaS companies with up to a few thousand accounts, watched across five or more tools.
Conversion goal
Free-trial starts for the Growth plan.

The copy challenge

The page addresses customer success leaders who, in its objection section, have tried health scores and stopped trusting them. It needs to show the signals behind the score and explain what the reader gets for 2,290 DKK a month alongside their existing tools. RenewalRadar is presented as a layer connecting those tools.

My role and key writing decisions

Long-form sales page for a self-directed concept project, supplied in three versions. No client was involved.

  • The headline and the two problem sections describe the reader’s situation before the product is presented: customer data scattered across named tools, and an account disengaging for weeks before the cancellation message arrives. The product section then introduces RenewalRadar as a layer on top of those tools and states that it is not a new CRM.
  • The score section demonstrates the claim in its heading. A table of three illustrative accounts shows each score with its status and the signals behind it, and the paragraph that follows describes a CSM reading the high-risk row without opening other tools. The objection section gives the same breakdown as its answer to readers who have stopped trusting health scores.
  • The objection section quotes five objections and answers the price objection with arithmetic: the plan’s 2,290 DKK a month is stated as 27,480 DKK a year and set against the value of one account lost to unnoticed disengagement. The page invites readers to test the product during the 14-day trial. The pricing, trial-terms and FAQ sections then repeat the plan limits and trial terms as plain lists.

Finished copy — revision 3

Hero

Know which customers are about to cancel, before they tell you.

RenewalRadar pulls usage, billing, support, and engagement data from the tools you already use into one Renewal Risk Score per account, so you see disengagement weeks before the cancellation email shows up.

Start My Free Trial

14-day trial. No credit card required.

The problem

Your customer data already exists. It's just scattered.

When a CSM wants a real read on an account, the information isn't in one place. Billing status lives in Stripe. Account details live in HubSpot or Salesforce. Support history lives in Zendesk or Intercom. Product usage lives in your own analytics. Past conversations live in a Slack thread nobody can find again. Renewal dates live in a spreadsheet someone updates when they remember to.

Each of those tools earned its place when it was added, and each one does its job. The problem shows up the moment a CSM needs the full picture at once, because getting it means five logins, a mental tally, and a guess about which signal actually matters this week.

At 500 accounts, that's manageable. At a few thousand, it becomes work nobody has room for, done on top of the job people already have.

The cost of the problem

By the time they tell you, the best chance to change their mind has passed.

A customer doesn't cancel in a single moment. They log in less often. A champion who used to reply within a day starts taking a week, then two. A support ticket sits open longer than it should. None of these look urgent on their own, so nobody flags them, and weeks pass while the account quietly disengages.

Then the message arrives: "We're cancelling at the end of the month." By then, the decision is usually already made. The conversation worth having would have happened three weeks earlier, while there was still something to work with.

Across a few hundred accounts, that pattern doesn't show up as a handful of surprises a year. It shows up one account at a time, which is exactly why it's easy to miss.

The product

One score per account, built from signals you already have

RenewalRadar connects to Stripe, HubSpot, Salesforce, Intercom, Zendesk, Slack, and Segment, and combines usage, billing, support, and engagement data into a single Renewal Risk Score for every customer account.

It isn't a new CRM, and it doesn't ask you to move your data anywhere or change how your team already works. It sits on top of the tools you're running now and tells you which accounts need attention today, instead of leaving that discovery to whichever CSM happens to notice first.

The Renewal Risk Score

A score you can actually explain to your team

Every account gets a score from 0 to 100. The score updates automatically as account behavior changes, and every score comes with the specific reasons behind it.

AccountRisk scoreStatusWhy
Acme Corp12/100HealthyUsage stable. Invoices paid. Regular contact with CSM.
Northstar Labs64/100Needs attentionProduct usage down 38%. Two unresolved support tickets. No customer login for 11 days.
Brightway89/100High riskUsage down 71%. Payment failed twice. Champion has stopped responding. Renewal due in 23 days.

Illustrative concept data

A CSM looking at Brightway doesn't have to guess why the score is high or open four tools to confirm it. The reasons arrive attached to the number, so deciding what to do next doesn't start with a research project.

What changes for your team

  • See every account ranked by risk on one screen, instead of assembling the picture across five tools each time you check.
  • Find out an account is slipping when the signals move, not at the next scheduled review.
  • Walk into renewal conversations already knowing which accounts have been declining.
  • See which signals moved and by how much, so you can explain a score change to your VP without going back through the source tools.
  • Hand each CSM a defined next action for a specific situation, not a general reminder to check in.

How it works

  1. Connect your tools. Stripe, HubSpot, Salesforce, Intercom, Zendesk, Slack, and Segment connect through the setup wizard.
  2. RenewalRadar builds a baseline for every account from your existing usage, billing, support, and engagement data.
  3. The score updates as behavior changes, and you get alerted when an account moves enough to matter.
  4. Each alert links to a recovery playbook, so the assigned CSM knows what to do next instead of starting from a blank message.

What's inside

  • Account Health Dashboard Every customer, ranked by renewal risk, on one screen.
  • Risk Alerts Notified when an account's behavior shifts enough to move its risk score.
  • Renewal Timeline Upcoming renewals shown next to each customer's current health, so you know which conversations need prep first.
  • Risk Breakdown See exactly what moved a score up or down. No black box.
  • Customer Signals Usage, login frequency, support activity, billing problems, and engagement, tracked continuously alongside renewal dates.
  • Recovery Playbooks Predefined actions for situations like a 30% usage drop, a champion gone quiet for 14 days, or a declining account with a renewal 30 days out.

Mid-page call to action

See it against your own accounts

Run the setup wizard, connect the tools you use, and look at the scores RenewalRadar returns for the customers you already know well. If the scores match your read on the accounts you understand, that tells you something about the ones you don't.

Start My Free Trial

14 days. No credit card required.

Objections

The things people push back on

  • "Our CRM already tracks customers." Your CRM tracks who your customers are. It generally doesn't tell you that a champion stopped logging in, that a support ticket sat unresolved for a week, or that usage dropped 40% in ten days. RenewalRadar reads those behavioral signals across the tools you already use and turns them into one score, without asking you to replace anything that already works.
  • "Health scores aren't reliable. We've tried them before." A score your team can't explain won't get trusted, and an untrusted score won't get acted on. Every RenewalRadar score comes with a breakdown of which signals moved and by how much, so your CSMs can check the reasoning against the account before they act on it.
  • "Setting this up sounds like a project." The integrations are prebuilt for the seven tools listed above, and a setup wizard is included. You're pointing RenewalRadar at accounts and systems you already have, not building a data pipeline.
  • "We're not big enough to need this." If your team is still catching risk mainly because a CSM happened to notice, that's usually a sign manual monitoring has already become the bottleneck, regardless of headcount.
  • "2,290 DKK a month is a lot." Run it against your own numbers. RenewalRadar costs 27,480 DKK a year. If the value of a single account you might otherwise lose to unnoticed disengagement is higher than that, the 14-day trial is where you find out whether RenewalRadar would have caught it in time to matter.

Pricing

RenewalRadar Growth

2,290 DKK/month

  • Up to 2,500 customer accounts
  • Unlimited CSM seats
  • Account health scoring
  • Risk alerts
  • Renewal tracking
  • Recovery playbooks
  • Seven integrations: Stripe, HubSpot, Salesforce, Intercom, Zendesk, Slack, Segment
  • Slack alerts
  • Historical account-health data

Trial terms

Try it before anything is on the line

  • 14-day free trial
  • No credit card required
  • Setup wizard included
  • Cancel anytime

Connect your tools, see real risk scores against your real accounts, and decide whether the picture is useful before you've committed to anything.

FAQ

  • How many accounts does the Growth plan cover? Up to 2,500 customer accounts.
  • How many people on our team can use it? Unlimited CSM seats are included.
  • Do we need a credit card to start the trial? No. The 14-day trial doesn't require one.
  • Can we cancel anytime? Yes. There's no lock-in contract.

Close

See which of your accounts need attention today

Connect your tools, and RenewalRadar will score the accounts behind them using data you're already collecting. The point is that your next cancellation conversation isn't the first time you saw it coming.

Start My Free Trial

14 days. No credit card required.

Revisions

The page was supplied in three versions. These three passages changed between them. The note under each pair describes the change as it appears in the versions, not the reasoning behind it.

  1. Heading, the cost of the problem

    Before
    By the time they tell you, the window is already closed.
    After
    By the time they tell you, the best chance to change their mind has passed.

    The third version replaces the closed-window image with a direct statement that the best chance to change the customer’s mind has passed.

  2. Objection: health scores

    Before
    A score you can't explain isn't useful. It's just a number to distrust. Every RenewalRadar score ships with a breakdown of exactly which signals moved and by how much, so your team can check the reasoning instead of taking the score on faith.
    After
    A score your team can't explain won't get trusted, and an untrusted score won't get acted on. Every RenewalRadar score comes with a breakdown of which signals moved and by how much, so your CSMs can check the reasoning against the account before they act on it.

    The second version links an unexplained score to a lack of trust and action. It makes the suggested check specific: compare the reasoning with the account before acting.

  3. Closing paragraph

    Before
    Connect your tools, and RenewalRadar will show you a Renewal Risk Score for every customer account you have, built from data you're already collecting. No more finding out after the cancellation email.
    After
    Connect your tools, and RenewalRadar will score the accounts behind them using data you're already collecting. The point is that your next cancellation conversation isn't the first time you saw it coming.

    The second version shortens the product description and ends on the reader’s next cancellation conversation.

Concept scope

RenewalRadar Growth is a fictional product. Its Renewal Risk Score, its connections to Stripe, HubSpot, Salesforce, Intercom, Zendesk, Slack and Segment, and its one plan at 2,290 DKK a month for up to 2,500 customer accounts with a 14-day free trial are assumptions used in this portfolio project. The integrations name real products, but the connections are invented. The three accounts in the score table, Acme Corp, Northstar Labs and Brightway, are illustrative concept data.

The supplied page also carries a customer count, a customer case with results and a named testimonial. Those are invented proof and are left out of the copy shown here, together with the sentence that cites the case. The project has no client and no measured results.

Delivered

  • A complete sales page: hero, problem, cost of the problem, product, score table, how it works, features, objections, pricing, FAQ and close
  • Three versions of the page

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