Orchid Write

Work.

Writing for B2B SaaS products, grouped by the kind of work. Each project includes the finished writing, the challenge and the decisions behind it.

Website and landing-page copy

4 projects

  • Hero

    "One more small thing" now has a price, a deadline, and an approval.

    ScopeDeck is proposal and scope software for agencies. Write what's included, get it approved, then turn every extra request that follows into a documented change the client signs off on.

    Landing pageConcept project

    ScopeDeck — landing page for agency proposal and scope-change software

    One page built around one claim: every extra request gets a price, a deadline and a client approval.

    Audience
    Agencies managing client proposals, project scope and additional requests.
    Conversion goal
    Free-trial starts: 14 days, no credit card.

  • Hero

    Know how many customers actually asked for it

    SignalNest pulls feedback out of your support tickets, sales notes, calls, reviews, and Slack, groups the repeats, and shows you which accounts are behind each request.

    Landing pageConcept project

    SignalNest — landing page for customer-feedback software

    One page built around the number product teams guess at: how many customers asked, not how many times it was mentioned, and which accounts are behind the request.

    Audience
    Product teams at B2B software companies preparing roadmap decisions using feedback across sales, support and customer conversations.
    Conversion goal
    Free-trial starts: 14 days, no credit card.

  • Hero

    Keep client work moving without chasing feedback across five tools.

    TaskLoom gives every client project one shared workspace for requests, feedback, approvals, files, and deadlines. Your team can find the latest comment without digging through Slack, and clients can see exactly what you need from them.

    Landing pageConcept project

    TaskLoom — landing page for client feedback and approval software

    One page built around where client feedback ends up: on the deliverable it describes, with the version it belongs to and the approval it is waiting for.

    Audience
    Teams managing client deliverables, feedback and approvals.
    Conversion goal
    Free-trial starts: 14 days, no credit card.

  • Hero

    Know which customers are about to cancel, before they tell you.

    RenewalRadar pulls usage, billing, support, and engagement data from the tools you already use into one Renewal Risk Score per account, so you see disengagement weeks before the cancellation email shows up.

    Sales pageConcept project

    RenewalRadar Growth — sales page for a churn-risk scoring tool

    A long-form page that argues from scattered customer data to one explainable risk score, then answers five objections.

    Audience
    Customer success leaders at SaaS companies with up to a few thousand accounts, watched across five or more tools.
    Conversion goal
    Free-trial starts for the Growth plan.

Customer emails

3 projects

  • RevisionDesk onboarding emails · 7 emails

    1. Day 0 — on signupYour RevisionDesk trial is liveUpload a first project
    2. Day 1Where your last round of feedback ended upCreate a review page
    3. Day 3Your client does not need an accountSend the review link to a client
    4. Day 6Find earlier versions and check pending approvalsCheck pending approvals
    5. Day 10"We already do this in Figma and Slack"Run one live project through it
    6. Day 13Your trial ends tomorrowChoose a plan
    7. Day 14Your trial ended. Your projects are still here.Choose a plan, or reply with feedback
    Email sequenceConcept project

    RevisionDesk — seven-email trial onboarding sequence

    Fourteen days built around one live client review: upload the project, send the link, track the approvals, then choose a plan.

    Audience
    Teams managing client feedback, file versions and approvals.
    Conversion goal
    A paid plan chosen before or after the 14-day trial ends. No card is taken at signup, so nothing renews on its own.

  • FlowPilot nurture emails · 5 emails

    1. Day 0 — on checklist requestYour Operations Automation ChecklistDownload the checklist and mark the familiar tasks
    2. Day 2Five steps, four people, no ownerMap one workflow with the worksheet
    3. Day 4What "closed won" looks like when nobody has to rememberSee the workflow, or start the 14-day trial
    4. Day 7If you already have ZapierCompare the current setup against five requirements
    5. Day 10Bring the workflow that keeps breakingBook a 20-minute demo, or start the 14-day trial
    Email sequenceConcept project

    FlowPilot — five-email nurture sequence for checklist leads

    Ten days from a checklist download to a demo request. The reader is asked to mark their own manual tasks, map one of them, and bring it to the call.

    Audience
    Teams whose client onboarding runs by hand across a CRM, a project tool, finance and delivery.
    Conversion goal
    A booked twenty-minute demo, built around one of the reader's own workflows. The 14-day trial is offered as the alternative in Emails 3 and 5.

  • FlowLedger welcome sequence · 5 emails

    1. Day 0 — on signupStart with one clientAdd a first client
    2. Day 1"Where are we with this?"Create a first project
    3. Day 3The approval nobody said no toInvite a client and request an approval
    4. Day 7Your setup probably works fineRun one project through the product
    5. Day 12Two days left on your trialChoose a plan
    Email sequenceConcept project

    FlowLedger — five-email welcome sequence for trial users

    From a first client to a plan decision in twelve days, including one email for the reader whose current setup already works.

    Audience
    Designers working with clients.
    Conversion goal
    Help trial users test the workspace on an active client project and decide whether a paid plan fits.

Messaging and positioning

1 project

  • ContextGrid messaging and positioning

    1 · Category

    Decision records for the whole company, without anyone writing them.

    1. 1Category
    2. 2Primary audience
    3. 3Job to be done
    4. 4Buying trigger
    5. 5Current alternative
    Messaging and positioningConcept project

    ContextGrid — messaging and positioning strategy for a decision-record tool

    Twelve sections, from category to research gaps, built around one question: who does the writing, and why would they bother?

    Audience
    Recommended initial audience: VPs of Engineering and CTOs. Operations leaders are proposed as a later audience.
    Business goal
    Establish positioning and a message order before drafting a homepage.

Copy audits

1 project

  • ClientHarbor copy audit · 10 findings

    Critical · Finding 1

    The page promises tool replacement the product can't deliver

    1. 2There is zero proof on the page
    2. 3The problem is never described
    3. 4The intended audience appears too late
    4. 5Sections 2, 3, and 4 make the same argument three times
    5. 6The secondary conversion goal isn't on the page
    Copy auditConcept project

    ClientHarbor — homepage copy audit for a client-portal tool

    Ten findings in priority order. The first: the page promises to replace tools the product is built to sit beside.

    Audience
    Agencies, consultants, accounting firms, design studios and small IT service companies with 3 to 25 people.
    Conversion goal
    Free-trial starts from the homepage, with demo bookings as the secondary conversion.

Which of these do you need?

The services page says what each one includes and what I need from you to start.

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